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The differences between creative coordinators and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a creative coordinator and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $48,295 average annual salary of a creative coordinator.
The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Creative Coordinator | Media Planner | |
| Yearly salary | $48,295 | $58,044 |
| Hourly rate | $23.22 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,203 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Creative coordinators and media planners have different pay scales, as shown below.
| Creative Coordinator | Media Planner | |
| Average salary | $48,295 | $58,044 |
| Salary range | Between $34,000 And $67,000 | Between $48,000 And $69,000 |
| Highest paying City | Sunnyvale, CA | Washington, DC |
| Highest paying state | California | Washington |
| Best paying company | Draftfcb | RPA |
| Best paying industry | Professional | Professional |
There are a few differences between a creative coordinator and a media planner in terms of educational background:
| Creative Coordinator | Media Planner | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Most common major | Graphic Design | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between creative coordinators' and media planners' demographics:
| Creative Coordinator | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |