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Creative coordinator vs public relations

The differences between creative coordinators and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a creative coordinator and a public relations. Additionally, a public relations has an average salary of $48,383, which is higher than the $48,295 average annual salary of a creative coordinator.

The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for a public relations are press releases, web content, and facebook.

Creative coordinator vs public relations overview

Creative CoordinatorPublic Relations
Yearly salary$48,295$48,383
Hourly rate$23.22$23.26
Growth rate8%8%
Number of jobs27,20322,721
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a creative coordinator do?

Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Creative coordinator vs public relations salary

Creative coordinators and public relations have different pay scales, as shown below.

Creative CoordinatorPublic Relations
Average salary$48,295$48,383
Salary rangeBetween $34,000 And $67,000Between $32,000 And $72,000
Highest paying CitySunnyvale, CARichmond, VA
Highest paying stateCaliforniaVirginia
Best paying companyDraftfcbEdelman Financial Engines
Best paying industryProfessionalProfessional

Differences between creative coordinator and public relations education

There are a few differences between a creative coordinator and a public relations in terms of educational background:

Creative CoordinatorPublic Relations
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 75%
Most common majorGraphic DesignCommunication
Most common collegeStanford UniversityStanford University

Creative coordinator vs public relations demographics

Here are the differences between creative coordinators' and public relations' demographics:

Creative CoordinatorPublic Relations
Average age4242
Gender ratioMale, 30.9% Female, 69.1%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between creative coordinator and public relations duties and responsibilities

Creative coordinator example responsibilities.

  • Coordinate with top tier online outlets to place exclusive show clips and manage recap lists.
  • Create marketing content for project RFPs, recommend actionable marketing plans and strategies to achieve ROI.
  • Develop all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
  • Provide administrative support managing CMS.
  • Implement HTML to expedite email schedule expectations.
  • Handle all copywriting for direct mail, promotional pieces and advertising collateral.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Creative coordinator vs public relations skills

Common creative coordinator skills
  • Graphic Design, 14%
  • Photography, 11%
  • Adobe Photoshop, 5%
  • Adobe Creative Suite, 5%
  • Creative Projects, 5%
  • Video Production, 5%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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