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The differences between creative marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Creative Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $63,948 | $91,940 |
| Hourly rate | $30.74 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Creative marketing managers and brand marketing managers have different pay scales, as shown below.
| Creative Marketing Manager | Brand Marketing Manager | |
| Average salary | $63,948 | $91,940 |
| Salary range | Between $38,000 And $107,000 | Between $64,000 And $131,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Apple | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a creative marketing manager and a brand marketing manager in terms of educational background:
| Creative Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Graphic Design | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and brand marketing managers' demographics:
| Creative Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |