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The differences between creative marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Creative Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $63,948 | $99,563 |
| Hourly rate | $30.74 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Creative marketing managers and digital marketing managers have different pay scales, as shown below.
| Creative Marketing Manager | Digital Marketing Manager | |
| Average salary | $63,948 | $99,563 |
| Salary range | Between $38,000 And $107,000 | Between $71,000 And $138,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Apple | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a creative marketing manager and a digital marketing manager in terms of educational background:
| Creative Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Graphic Design | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and digital marketing managers' demographics:
| Creative Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |