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The differences between creative marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Creative Marketing Manager | Marketing Account Manager | |
| Yearly salary | $63,948 | $67,983 |
| Hourly rate | $30.74 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Creative marketing managers and marketing account managers have different pay scales, as shown below.
| Creative Marketing Manager | Marketing Account Manager | |
| Average salary | $63,948 | $67,983 |
| Salary range | Between $38,000 And $107,000 | Between $50,000 And $91,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Apple | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a creative marketing manager and a marketing account manager in terms of educational background:
| Creative Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and marketing account managers' demographics:
| Creative Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |