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The differences between creative marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Creative Marketing Manager | Marketing Manager | |
| Yearly salary | $63,948 | $104,550 |
| Hourly rate | $30.74 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Creative marketing managers and marketing managers have different pay scales, as shown below.
| Creative Marketing Manager | Marketing Manager | |
| Average salary | $63,948 | $104,550 |
| Salary range | Between $38,000 And $107,000 | Between $71,000 And $153,000 |
| Highest paying City | San Mateo, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Apple | Meta |
| Best paying industry | - | Technology |
There are a few differences between a creative marketing manager and a marketing manager in terms of educational background:
| Creative Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and marketing managers' demographics:
| Creative Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |