Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between creative marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Creative Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $63,948 | $78,368 |
| Hourly rate | $30.74 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Creative marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Creative Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $63,948 | $78,368 |
| Salary range | Between $38,000 And $107,000 | Between $56,000 And $109,000 |
| Highest paying City | San Mateo, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Apple | Meta |
| Best paying industry | - | Technology |
There are a few differences between a creative marketing manager and a marketing manager/project manager in terms of educational background:
| Creative Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and marketing manager/project managers' demographics:
| Creative Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |