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The differences between creative marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Creative Marketing Manager | Online Marketing Manager | |
| Yearly salary | $63,948 | $96,212 |
| Hourly rate | $30.74 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Creative marketing managers and online marketing managers have different pay scales, as shown below.
| Creative Marketing Manager | Online Marketing Manager | |
| Average salary | $63,948 | $96,212 |
| Salary range | Between $38,000 And $107,000 | Between $69,000 And $133,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a creative marketing manager and an online marketing manager in terms of educational background:
| Creative Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Graphic Design | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and online marketing managers' demographics:
| Creative Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |