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The differences between creative marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative marketing manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $63,948 average annual salary of a creative marketing manager.
The top three skills for a creative marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Creative Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $63,948 | $81,953 |
| Hourly rate | $30.74 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,300 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Creative marketing managers primarily direct and lead both the design and production of marketing audio and visual materials. The managers establish and implement the design and format processes and standards in producing high quality and consistent results. They put together budgets and estimates for marketing campaigns and submit them for approval. It is their job to prepare sales and advertise contracts. Also, they review advertising materials such as print. Skills needed in this job include marketing, negotiation, and communication.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Creative marketing managers and sales and marketing managers have different pay scales, as shown below.
| Creative Marketing Manager | Sales And Marketing Manager | |
| Average salary | $63,948 | $81,953 |
| Salary range | Between $38,000 And $107,000 | Between $43,000 And $154,000 |
| Highest paying City | San Mateo, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Apple | Meta |
| Best paying industry | - | Technology |
There are a few differences between a creative marketing manager and a sales and marketing manager in terms of educational background:
| Creative Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative marketing managers' and sales and marketing managers' demographics:
| Creative Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.4% Female, 49.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |