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Creative project manager vs brand manager

The differences between creative project managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative project manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $75,415 average annual salary of a creative project manager.

The top three skills for a creative project manager include digital marketing, creative projects and creative services. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Creative project manager vs brand manager overview

Creative Project ManagerBrand Manager
Yearly salary$75,415$97,789
Hourly rate$36.26$47.01
Growth rate10%10%
Number of jobs159,224127,429
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a creative project manager do?

Creative Project Managers oversee specific projects in the company. They work in the creative industry, usually with artists. These artists include graphic designers, art directors, photographers, and the like. They ensure project completion and proper coordination between different teams. Due to the nature of the creative industry, they should adapt to changes and be flexible. Creative Project Managers are expected to have extensive experience working in the creative industry and with different artists in the industry. This experience would help them navigate and complete projects.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Creative project manager vs brand manager salary

Creative project managers and brand managers have different pay scales, as shown below.

Creative Project ManagerBrand Manager
Average salary$75,415$97,789
Salary rangeBetween $51,000 And $110,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateRhode IslandRhode Island
Best paying companyMetaMeta
Best paying industryTechnologyManufacturing

Differences between creative project manager and brand manager education

There are a few differences between a creative project manager and a brand manager in terms of educational background:

Creative Project ManagerBrand Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative project manager vs brand manager demographics

Here are the differences between creative project managers' and brand managers' demographics:

Creative Project ManagerBrand Manager
Average age3939
Gender ratioMale, 41.5% Female, 58.5%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative project manager and brand manager duties and responsibilities

Creative project manager example responsibilities.

  • Manage a team of .Net and PHP developers.
  • Manage creative team (editorial and design) copywriting, proofreading
  • Manage creative team to develop packaging, hang tags and POS assets for all products.
  • Manage migration of the defect/change request intake process from SharePoint to JIRA workflow management system.
  • Manage multiple digital and rich media advertising campaign creative, teams & lifecycles including conception, production, QA and implementation.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Creative project manager vs brand manager skills

Common creative project manager skills
  • Digital Marketing, 9%
  • Creative Projects, 8%
  • Creative Services, 5%
  • PowerPoint, 4%
  • Client Facing, 4%
  • Project Management Software, 4%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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