Post job

Creative project manager vs product marketing manager

The differences between creative project managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative project manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $75,415 average annual salary of a creative project manager.

The top three skills for a creative project manager include digital marketing, creative projects and creative services. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Creative project manager vs product marketing manager overview

Creative Project ManagerProduct Marketing Manager
Yearly salary$75,415$112,220
Hourly rate$36.26$53.95
Growth rate10%10%
Number of jobs159,224166,047
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a creative project manager do?

Creative Project Managers oversee specific projects in the company. They work in the creative industry, usually with artists. These artists include graphic designers, art directors, photographers, and the like. They ensure project completion and proper coordination between different teams. Due to the nature of the creative industry, they should adapt to changes and be flexible. Creative Project Managers are expected to have extensive experience working in the creative industry and with different artists in the industry. This experience would help them navigate and complete projects.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Creative project manager vs product marketing manager salary

Creative project managers and product marketing managers have different pay scales, as shown below.

Creative Project ManagerProduct Marketing Manager
Average salary$75,415$112,220
Salary rangeBetween $51,000 And $110,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaCredit Karma
Best paying industryTechnologyTechnology

Differences between creative project manager and product marketing manager education

There are a few differences between a creative project manager and a product marketing manager in terms of educational background:

Creative Project ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Creative project manager vs product marketing manager demographics

Here are the differences between creative project managers' and product marketing managers' demographics:

Creative Project ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 41.5% Female, 58.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between creative project manager and product marketing manager duties and responsibilities

Creative project manager example responsibilities.

  • Manage a team of .Net and PHP developers.
  • Manage creative team (editorial and design) copywriting, proofreading
  • Manage creative team to develop packaging, hang tags and POS assets for all products.
  • Manage migration of the defect/change request intake process from SharePoint to JIRA workflow management system.
  • Manage multiple digital and rich media advertising campaign creative, teams & lifecycles including conception, production, QA and implementation.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Creative project manager vs product marketing manager skills

Common creative project manager skills
  • Digital Marketing, 9%
  • Creative Projects, 8%
  • Creative Services, 5%
  • PowerPoint, 4%
  • Client Facing, 4%
  • Project Management Software, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

Browse executive management jobs