Customer relations representative vs customer service liaison

The differences between customer relations representatives and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer relations representative and a customer service liaison. Additionally, a customer relations representative has an average salary of $38,632, which is higher than the $36,143 average annual salary of a customer service liaison.

The top three skills for a customer relations representative include customer relations, customer complaints and team-oriented environment. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.

Customer relations representative vs customer service liaison overview

	Customer Relations Representative	Customer Service Liaison
Yearly salary	$38,632	$36,143
Hourly rate	$18.57	$17.38
Growth rate	-4%	-4%
Number of jobs	235,295	206,705
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 51%	Bachelor's Degree, 54%
Average age	40	40
Years of experience	12	12

What does a customer relations representative do?

A customer relations representative is responsible for providing the highest customer service by interacting with customers to respond to their inquiries and concerns, process their requests, and resolve their complaints. Customer relations representatives assist the customers with their needs by offering products and services according to their requirements and budget limitations. They may also sell newly launched products to the customers, discuss features and usability, and generate payments and delivery details. A customer relations representative must have excellent communication and organizational skills to maintain healthy business relationships with the customers to achieve the company's long-term goals and objectives.

What does a customer service liaison do?

Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.

Customer relations representative vs customer service liaison salary

Customer relations representatives and customer service liaisons have different pay scales, as shown below.

	Customer Relations Representative	Customer Service Liaison
Average salary	$38,632	$36,143
Salary range	Between $29,000 And $50,000	Between $27,000 And $47,000
Highest paying City	New York, NY	Washington, DC
Highest paying state	New Jersey	California
Best paying company	Cook Children's Medical Center	Pwc
Best paying industry	Finance	Technology

Differences between customer relations representative and customer service liaison education

There are a few differences between a customer relations representative and a customer service liaison in terms of educational background:

	Customer Relations Representative	Customer Service Liaison
Most common degree	Bachelor's Degree, 51%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	-	-

Customer relations representative vs customer service liaison demographics

Here are the differences between customer relations representatives' and customer service liaisons' demographics:

	Customer Relations Representative	Customer Service Liaison
Average age	40	40
Gender ratio	Male, 29.8% Female, 70.2%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 11.5% Unknown, 5.4% Hispanic or Latino, 20.3% Asian, 6.3% White, 55.8% American Indian and Alaska Native, 0.7%	Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between customer relations representative and customer service liaison duties and responsibilities

Customer relations representative example responsibilities.

Lead upselling program initiatives that elevate company revenue.
Manage software maintenance renewal partner and assist with upselling additional and higher functionality licenses to increase revenue.
Monitor and coach CRA'S on calls to meet the clients expectations.
Demonstrate superb organizational and multitasking abilities
Work closely with QA to develop use cases, review test cases and track feature bugs.
Assist as needed maintaining meeting minutes, working with QA to identify and track bugs and other projects as assigned.

Customer service liaison example responsibilities.

Manage firm's business accounts, including billing, A/R, A/P, and tax issues
Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Develop policies and procedures to implement current HIPAA protocols to protect digital data.
Develop a list of private physicians, psychiatrists, and psychologists who accept Medicaid assistance.
Process and file proper Medicaid billing, adjustments, and claims for payment and primary collections.
Develop and continually update training curricula, including scripts and talking points, PowerPoint presentations, and handouts.

Customer relations representative vs customer service liaison skills

Common customer relations representative skills

Customer Relations, 10%
Customer Complaints, 8%
Team-Oriented Environment, 7%
Propane, 6%
Customer Retention, 6%
Schedule Appointments, 5%

Common customer service liaison skills

Strong Customer Service, 61%
Patients, 16%
Phone Calls, 2%
Data Entry, 2%
Excellent Interpersonal, 2%
Outbound Calls, 1%

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Office and Administrative Industry
Customer Relations Representative
Customer Relations Representative vs Customer Service Liaison

Updated January 8, 2025

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