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The differences between customer relationship management managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a brand manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Customer Relationship Management Manager | Brand Manager | |
| Yearly salary | $102,945 | $97,789 |
| Hourly rate | $49.49 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,674 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Customer relationship management managers and brand managers have different pay scales, as shown below.
| Customer Relationship Management Manager | Brand Manager | |
| Average salary | $102,945 | $97,789 |
| Salary range | Between $74,000 And $141,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Apple | Meta |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a customer relationship management manager and a brand manager in terms of educational background:
| Customer Relationship Management Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer relationship management managers' and brand managers' demographics:
| Customer Relationship Management Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.3% Female, 39.7% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |