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The differences between customer relationship management managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a category manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $102,035 average annual salary of a category manager.
The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.
| Customer Relationship Management Manager | Category Manager | |
| Yearly salary | $102,945 | $102,035 |
| Hourly rate | $49.49 | $49.06 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,674 | 108,424 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.
Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.
Customer relationship management managers and category managers have different pay scales, as shown below.
| Customer Relationship Management Manager | Category Manager | |
| Average salary | $102,945 | $102,035 |
| Salary range | Between $74,000 And $141,000 | Between $74,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a customer relationship management manager and a category manager in terms of educational background:
| Customer Relationship Management Manager | Category Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer relationship management managers' and category managers' demographics:
| Customer Relationship Management Manager | Category Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.3% Female, 39.7% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |