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Customer relationship management manager vs content manager

The differences between customer relationship management managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a content manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Customer relationship management manager vs content manager overview

Customer Relationship Management ManagerContent Manager
Yearly salary$102,945$75,124
Hourly rate$49.49$36.12
Growth rate10%10%
Number of jobs127,674108,058
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a customer relationship management manager do?

A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Customer relationship management manager vs content manager salary

Customer relationship management managers and content managers have different pay scales, as shown below.

Customer Relationship Management ManagerContent Manager
Average salary$102,945$75,124
Salary rangeBetween $74,000 And $141,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyAppleMeta
Best paying industryProfessionalTechnology

Differences between customer relationship management manager and content manager education

There are a few differences between a customer relationship management manager and a content manager in terms of educational background:

Customer Relationship Management ManagerContent Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer relationship management manager vs content manager demographics

Here are the differences between customer relationship management managers' and content managers' demographics:

Customer Relationship Management ManagerContent Manager
Average age3939
Gender ratioMale, 60.3% Female, 39.7%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer relationship management manager and content manager duties and responsibilities

Customer relationship management manager example responsibilities.

  • Lead PPC, SEO, and social media marketing programs.
  • Manage CRM products including email, SMS, social, and mobile apps.
  • Manage all print, digital, mobile and web activities for B2B and B2C communications.
  • Work to develop an RFP, manage collecting vendor bids, vendor selection and funding approval.
  • Manage all testing plans relating to compatibility, qualification, benchmarks and validation between WPD and the OEM.
  • Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Customer relationship management manager vs content manager skills

Common customer relationship management manager skills
  • Analytics, 8%
  • Salesforce, 7%
  • Digital Marketing, 7%
  • Email Marketing, 6%
  • Cloud, 6%
  • Project Management, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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