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The differences between customer relationship management managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $102,945 average annual salary of a customer relationship management manager.
The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Customer Relationship Management Manager | Marketing Director | |
| Yearly salary | $102,945 | $114,906 |
| Hourly rate | $49.49 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,674 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Customer relationship management managers and marketing directors have different pay scales, as shown below.
| Customer Relationship Management Manager | Marketing Director | |
| Average salary | $102,945 | $114,906 |
| Salary range | Between $74,000 And $141,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a customer relationship management manager and a marketing director in terms of educational background:
| Customer Relationship Management Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer relationship management managers' and marketing directors' demographics:
| Customer Relationship Management Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.3% Female, 39.7% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |