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Customer relationship management manager vs media manager

The differences between customer relationship management managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a media manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a media manager are digital marketing, kpis, and media planning.

Customer relationship management manager vs media manager overview

Customer Relationship Management ManagerMedia Manager
Yearly salary$102,945$96,475
Hourly rate$49.49$46.38
Growth rate10%10%
Number of jobs127,674110,888
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a customer relationship management manager do?

A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Customer relationship management manager vs media manager salary

Customer relationship management managers and media managers have different pay scales, as shown below.

Customer Relationship Management ManagerMedia Manager
Average salary$102,945$96,475
Salary rangeBetween $74,000 And $141,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyAppleMeta
Best paying industryProfessionalAutomotive

Differences between customer relationship management manager and media manager education

There are a few differences between a customer relationship management manager and a media manager in terms of educational background:

Customer Relationship Management ManagerMedia Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer relationship management manager vs media manager demographics

Here are the differences between customer relationship management managers' and media managers' demographics:

Customer Relationship Management ManagerMedia Manager
Average age3939
Gender ratioMale, 60.3% Female, 39.7%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer relationship management manager and media manager duties and responsibilities

Customer relationship management manager example responsibilities.

  • Lead PPC, SEO, and social media marketing programs.
  • Manage CRM products including email, SMS, social, and mobile apps.
  • Manage all print, digital, mobile and web activities for B2B and B2C communications.
  • Work to develop an RFP, manage collecting vendor bids, vendor selection and funding approval.
  • Manage all testing plans relating to compatibility, qualification, benchmarks and validation between WPD and the OEM.
  • Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Customer relationship management manager vs media manager skills

Common customer relationship management manager skills
  • Analytics, 8%
  • Salesforce, 7%
  • Digital Marketing, 7%
  • Email Marketing, 6%
  • Cloud, 6%
  • Project Management, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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