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The differences between customer relationship management managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a sales and marketing manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Customer Relationship Management Manager | Sales And Marketing Manager | |
| Yearly salary | $102,945 | $81,953 |
| Hourly rate | $49.49 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,674 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Customer relationship management managers and sales and marketing managers have different pay scales, as shown below.
| Customer Relationship Management Manager | Sales And Marketing Manager | |
| Average salary | $102,945 | $81,953 |
| Salary range | Between $74,000 And $141,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Washington | New York |
| Best paying company | Apple | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a customer relationship management manager and a sales and marketing manager in terms of educational background:
| Customer Relationship Management Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer relationship management managers' and sales and marketing managers' demographics:
| Customer Relationship Management Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.3% Female, 39.7% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |