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The differences between customer retention representatives and customer account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer retention representative and a customer account representative. Additionally, a customer retention representative has an average salary of $41,084, which is higher than the $36,138 average annual salary of a customer account representative.
The top three skills for a customer retention representative include customer service, outbound calls and bundling. The most important skills for a customer account representative are work ethic, inbound calls, and customer orders.
A customer retention specialist helps an organization build relationships with existing clients. Their primarily job is to develop programs and strategies to strengthen customer loyalty and communicate directly with clients to assist them with their needs, which may involve answering inquiries, discussing product or service specifications, providing price quotes, troubleshooting issues, or giving instructions. They may also negotiate contracts, give discounts, and offer customers incentives.
A customer account representative's role is to serve as the primary contact between a company and its clients. They typically reach out to existing and potential customers through calls and correspondence, answer inquiries, address issues and concerns, close sales by offering products and services, process payments, and ensure satisfaction to boost sales and improve client base. Furthermore, as an account representative, it is essential to maintain records of all transactions while adhering to the company's policies and regulations.
Customer retention representatives and customer account representatives have different pay scales, as shown below.
| Customer Retention Representative | Customer Account Representative | |
| Average salary | $41,084 | $36,138 |
| Salary range | Between $20,000 And $83,000 | Between $27,000 And $46,000 |
| Highest paying City | Phoenix, AZ | San Ramon, CA |
| Highest paying state | California | Alaska |
| Best paying company | Torchmark | Dairy Farmers of America |
| Best paying industry | - | Finance |
There are a few differences between a customer retention representative and a customer account representative in terms of educational background:
| Customer Retention Representative | Customer Account Representative | |
| Most common degree | Bachelor's Degree, 41% | Bachelor's Degree, 46% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer retention representatives' and customer account representatives' demographics:
| Customer Retention Representative | Customer Account Representative | |
| Average age | 40 | 40 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 46.2% Female, 53.8% |
| Race ratio | Black or African American, 10.9% Unknown, 5.5% Hispanic or Latino, 18.4% Asian, 6.0% White, 58.4% American Indian and Alaska Native, 0.8% | Black or African American, 12.1% Unknown, 5.2% Hispanic or Latino, 19.9% Asian, 6.5% White, 55.6% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 7% |