Customer retention representative vs customer sales representative

The differences between customer retention representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer retention representative and a customer sales representative. Additionally, a customer retention representative has an average salary of $41,084, which is higher than the $38,744 average annual salary of a customer sales representative.

The top three skills for a customer retention representative include customer service, outbound calls and bundling. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Customer retention representative vs customer sales representative overview

	Customer Retention Representative	Customer Sales Representative
Yearly salary	$41,084	$38,744
Hourly rate	$19.75	$18.63
Growth rate	-4%	-4%
Number of jobs	188,600	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 41%	Bachelor's Degree, 37%
Average age	40	40
Years of experience	12	12

What does a customer retention representative do?

A customer retention specialist helps an organization build relationships with existing clients. Their primarily job is to develop programs and strategies to strengthen customer loyalty and communicate directly with clients to assist them with their needs, which may involve answering inquiries, discussing product or service specifications, providing price quotes, troubleshooting issues, or giving instructions. They may also negotiate contracts, give discounts, and offer customers incentives.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Customer retention representative vs customer sales representative salary

Customer retention representatives and customer sales representatives have different pay scales, as shown below.

	Customer Retention Representative	Customer Sales Representative
Average salary	$41,084	$38,744
Salary range	Between $20,000 And $83,000	Between $27,000 And $54,000
Highest paying City	Phoenix, AZ	Santa Rosa, CA
Highest paying state	California	Hawaii
Best paying company	Torchmark	Merck
Best paying industry	-	Finance

Differences between customer retention representative and customer sales representative education

There are a few differences between a customer retention representative and a customer sales representative in terms of educational background:

	Customer Retention Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 41%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	-	-

Customer retention representative vs customer sales representative demographics

Here are the differences between customer retention representatives' and customer sales representatives' demographics:

	Customer Retention Representative	Customer Sales Representative
Average age	40	40
Gender ratio	Male, 45.7% Female, 54.3%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 10.9% Unknown, 5.5% Hispanic or Latino, 18.4% Asian, 6.0% White, 58.4% American Indian and Alaska Native, 0.8%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between customer retention representative and customer sales representative duties and responsibilities

Customer retention representative example responsibilities.

Manage and plan escalations; assure HIPPA guidelines are followed for confidentially and privacy.
Interact via phone to retain existing customers and prevent disconnection while upselling core products including video, data, and phone.
Assist patients by responding to billing questions and concerns, and solicit necessary demographic insurance/coding information to insure correct claim submission.
Retain Comcast customers via a variety of means available.
Retain Comcast subscriptions by surveying consumer need and concerns thru lengthy interactions.
Provide hands-on management and administrative support services essential to day-to-day operations of the MVA.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Customer retention representative vs customer sales representative skills

Common customer retention representative skills

Customer Service, 13%
Outbound Calls, 8%
Bundling, 7%
Troubleshoot, 7%
Update Customer Accounts, 6%
Marketing Campaigns, 6%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

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Customer Retention Representative
Customer Retention Representative vs Customer Sales Representative

Updated January 8, 2025

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