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The differences between customer retention representatives and telesales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer retention representative and a telesales representative. Additionally, a telesales representative has an average salary of $65,894, which is higher than the $41,084 average annual salary of a customer retention representative.
The top three skills for a customer retention representative include customer service, outbound calls and bundling. The most important skills for a telesales representative are customer service, inbound calls, and lead generation.
A customer retention specialist helps an organization build relationships with existing clients. Their primarily job is to develop programs and strategies to strengthen customer loyalty and communicate directly with clients to assist them with their needs, which may involve answering inquiries, discussing product or service specifications, providing price quotes, troubleshooting issues, or giving instructions. They may also negotiate contracts, give discounts, and offer customers incentives.
A telesales representative, also known as a telemarketer, is a salesperson whose duties focus on communicating with potential and existing clients through calls, aiming to secure sales and build positive customer relationships. They offer products and services, set appointments, answer inquiries, discuss product and service specifications, process orders and payments, and even assist customers in issues and concerns. Moreover, a telesales representative also conducts research and assessments to find leads for potential sales opportunities, contacts existing customers, keep records, and provides optimal services to ensure client satisfaction.
Customer retention representatives and telesales representatives have different pay scales, as shown below.
| Customer Retention Representative | Telesales Representative | |
| Average salary | $41,084 | $65,894 |
| Salary range | Between $20,000 And $83,000 | Between $46,000 And $93,000 |
| Highest paying City | Phoenix, AZ | Iowa City, IA |
| Highest paying state | California | Iowa |
| Best paying company | Torchmark | Oracle |
| Best paying industry | - | - |
There are a few differences between a customer retention representative and a telesales representative in terms of educational background:
| Customer Retention Representative | Telesales Representative | |
| Most common degree | Bachelor's Degree, 41% | Bachelor's Degree, 41% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer retention representatives' and telesales representatives' demographics:
| Customer Retention Representative | Telesales Representative | |
| Average age | 40 | 40 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 46.1% Female, 53.9% |
| Race ratio | Black or African American, 10.9% Unknown, 5.5% Hispanic or Latino, 18.4% Asian, 6.0% White, 58.4% American Indian and Alaska Native, 0.8% | Black or African American, 14.4% Unknown, 5.4% Hispanic or Latino, 18.0% Asian, 6.4% White, 55.1% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 7% |