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Customer service representative vs sales associate

The differences between customer service representatives and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer service representative has an average salary of $32,260, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a customer service representative include cleanliness, POS and data entry. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Customer service representative vs sales associate overview

Customer Service RepresentativeSales Associate
Yearly salary$32,260$32,167
Hourly rate$15.51$15.46
Growth rate-4%-
Number of jobs209,515579,849
Job satisfaction4-
Most common degreeHigh School Diploma, 33%Bachelor's Degree, 38%
Average age4041
Years of experience12-

What does a customer service representative do?

Customer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services. Some would use that as an opportunity to market and promote more sales. The most challenging issues they use to handle are customer complaints and processing of refunds and returns. They also assist in basic troubleshooting or accounts and payment setup with the use of specific guidelines or step by step procedures. At most, they help and solve customer issues on their own, but sometimes they would need support from supervisors or other departments.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Customer service representative vs sales associate salary

Customer service representatives and sales associates have different pay scales, as shown below.

Customer Service RepresentativeSales Associate
Average salary$32,260$32,167
Salary rangeBetween $25,000 And $41,000Between $21,000 And $47,000
Highest paying CityDes Moines, WANew York, NY
Highest paying stateWashingtonNew York
Best paying companyOracleBarclays
Best paying industryInsuranceManufacturing

Differences between customer service representative and sales associate education

There are a few differences between a customer service representative and a sales associate in terms of educational background:

Customer Service RepresentativeSales Associate
Most common degreeHigh School Diploma, 33%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common college--

Customer service representative vs sales associate demographics

Here are the differences between customer service representatives' and sales associates' demographics:

Customer Service RepresentativeSales Associate
Average age4041
Gender ratioMale, 30.5% Female, 69.5%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 11.6% Unknown, 5.2% Hispanic or Latino, 21.2% Asian, 6.3% White, 55.0% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between customer service representative and sales associate duties and responsibilities

Customer service representative example responsibilities.

  • Manage and plan escalations; assure HIPPA guidelines are followed for confidentially and privacy.
  • Maintain cleanliness and safety and assist patients as necessary.
  • Operate POS system and maintain exceptional and consistent customer service.
  • Exercise proofreading and basic math skills to maintain quality control over documents process
  • Work in customer service department entering information into customer relationship management (CRM).
  • Develop highly empathetic client relationships and earn reputation for exceeding good customer service rep goals.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Customer service representative vs sales associate skills

Common customer service representative skills
  • Cleanliness, 10%
  • POS, 7%
  • Data Entry, 6%
  • Sales Floor, 6%
  • Customer Service, 5%
  • Home Health, 5%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%

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