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The differences between data product managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a data product manager and a social media manager. Additionally, a data product manager has an average salary of $117,599, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a data product manager include product management, BI and QA. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Data Product Manager | Social Media Manager | |
| Yearly salary | $117,599 | $70,287 |
| Hourly rate | $56.54 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,532 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Data product managers and social media managers have different pay scales, as shown below.
| Data Product Manager | Social Media Manager | |
| Average salary | $117,599 | $70,287 |
| Salary range | Between $87,000 And $158,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Credit Karma | Microsoft |
| Best paying industry | Start-up | Technology |
There are a few differences between a data product manager and a social media manager in terms of educational background:
| Data Product Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between data product managers' and social media managers' demographics:
| Data Product Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.2% Female, 35.8% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |