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The differences between demand planning analysts and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing representative. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Demand Planning Analyst | Marketing Representative | |
| Yearly salary | $81,450 | $47,376 |
| Hourly rate | $39.16 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 217,886 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Demand planning analysts and marketing representatives have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Representative | |
| Average salary | $81,450 | $47,376 |
| Salary range | Between $63,000 And $104,000 | Between $28,000 And $77,000 |
| Highest paying City | Fremont, CA | New York, NY |
| Highest paying state | California | Washington |
| Best paying company | Amazon | |
| Best paying industry | Retail | Finance |
There are a few differences between a demand planning analyst and a marketing representative in terms of educational background:
| Demand Planning Analyst | Marketing Representative | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing representatives' demographics:
| Demand Planning Analyst | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |