Demographic analyst vs marketing analyst

The differences between demographic analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demographic analyst and a marketing analyst. Additionally, a demographic analyst has an average salary of $74,847, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a demographic analyst include GIS, demographic data and . The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Demographic analyst vs marketing analyst overview

	Demographic Analyst	Marketing Analyst
Yearly salary	$74,847	$59,380
Hourly rate	$35.98	$28.55
Growth rate	19%	19%
Number of jobs	7,232	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Demographic analyst vs marketing analyst salary

Demographic analysts and marketing analysts have different pay scales, as shown below.

	Demographic Analyst	Marketing Analyst
Average salary	$74,847	$59,380
Salary range	Between $46,000 And $121,000	Between $41,000 And $84,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between demographic analyst and marketing analyst education

There are a few differences between a demographic analyst and a marketing analyst in terms of educational background:

	Demographic Analyst	Marketing Analyst
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Geography	Business
Most common college	Northwestern University	University of Georgia

Demographic analyst vs marketing analyst demographics

Here are the differences between demographic analysts' and marketing analysts' demographics:

	Demographic Analyst	Marketing Analyst
Average age	37	37
Gender ratio	Male, 75.8% Female, 24.2%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between demographic analyst and marketing analyst duties and responsibilities

Demographic analyst example responsibilities.

Manage and successfully deliver multiple customer migration efforts to allow processing moves from mainframe environments to client/server environments.
Research optimal real estate for dental practices using MapInfo and AnySite GIS software.
Assist economists in preparing PowerPoint presentations, vulnerability monitors, economic outlook assessments, and staff reports for their respective countries.
Manage and successfully deliver multiple customer migration efforts to allow processing moves from mainframe environments to client/server environments.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Demographic analyst vs marketing analyst skills

Common demographic analyst skills

GIS, 53%
Demographic Data, 47%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Demographic Analyst
Demographic Analyst vs Marketing Analyst

Updated January 8, 2025

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