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The differences between digital content managers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital content manager, becoming a content creator takes usually requires 2-4 years. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $61,988 average annual salary of a content creator.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a content creator are content creation, instagram, and digital content.
| Digital Content Manager | Content Creator | |
| Yearly salary | $72,207 | $61,988 |
| Hourly rate | $34.71 | $29.80 |
| Growth rate | 10% | 13% |
| Number of jobs | 70,176 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 4 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Digital content managers and content creators have different pay scales, as shown below.
| Digital Content Manager | Content Creator | |
| Average salary | $72,207 | $61,988 |
| Salary range | Between $48,000 And $107,000 | Between $38,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | |
| Best paying industry | Media | Internet |
There are a few differences between a digital content manager and a content creator in terms of educational background:
| Digital Content Manager | Content Creator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between digital content managers' and content creators' demographics:
| Digital Content Manager | Content Creator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |