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The differences between digital content managers and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital content manager, becoming a content writer takes usually requires 1-2 years. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $58,918 average annual salary of a content writer.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Digital Content Manager | Content Writer | |
| Yearly salary | $72,207 | $58,918 |
| Hourly rate | $34.71 | $28.33 |
| Growth rate | 10% | 4% |
| Number of jobs | 70,176 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Digital content managers and content writers have different pay scales, as shown below.
| Digital Content Manager | Content Writer | |
| Average salary | $72,207 | $58,918 |
| Salary range | Between $48,000 And $107,000 | Between $40,000 And $84,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Microsoft | Cisco |
| Best paying industry | Media | Finance |
There are a few differences between a digital content manager and a content writer in terms of educational background:
| Digital Content Manager | Content Writer | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between digital content managers' and content writers' demographics:
| Digital Content Manager | Content Writer | |
| Average age | 39 | 42 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |