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The differences between digital content managers and social media content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a social media content manager. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Digital Content Manager | Social Media Content Manager | |
| Yearly salary | $72,207 | $54,354 |
| Hourly rate | $34.71 | $26.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Digital content managers and social media content managers have different pay scales, as shown below.
| Digital Content Manager | Social Media Content Manager | |
| Average salary | $72,207 | $54,354 |
| Salary range | Between $48,000 And $107,000 | Between $31,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Microsoft | - |
| Best paying industry | Media | - |
There are a few differences between a digital content manager and a social media content manager in terms of educational background:
| Digital Content Manager | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and social media content managers' demographics:
| Digital Content Manager | Social Media Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |