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The differences between digital content managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital content manager and a social media manager. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Content Manager | Social Media Manager | |
| Yearly salary | $72,207 | $70,287 |
| Hourly rate | $34.71 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital content managers and social media managers have different pay scales, as shown below.
| Digital Content Manager | Social Media Manager | |
| Average salary | $72,207 | $70,287 |
| Salary range | Between $48,000 And $107,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Media | Technology |
There are a few differences between a digital content manager and a social media manager in terms of educational background:
| Digital Content Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital content managers' and social media managers' demographics:
| Digital Content Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |