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The differences between digital content managers and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital content manager, becoming a social media strategist takes usually requires 1-2 years. Additionally, a digital content manager has an average salary of $72,207, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a digital content manager include digital content, digital marketing and project management. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Digital Content Manager | Social Media Strategist | |
| Yearly salary | $72,207 | $62,339 |
| Hourly rate | $34.71 | $29.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 70,176 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 39 | 44 |
| Years of experience | 10 | 2 |
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Digital content managers and social media strategists have different pay scales, as shown below.
| Digital Content Manager | Social Media Strategist | |
| Average salary | $72,207 | $62,339 |
| Salary range | Between $48,000 And $107,000 | Between $41,000 And $94,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Utah |
| Best paying company | Microsoft | |
| Best paying industry | Media | Technology |
There are a few differences between a digital content manager and a social media strategist in terms of educational background:
| Digital Content Manager | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital content managers' and social media strategists' demographics:
| Digital Content Manager | Social Media Strategist | |
| Average age | 39 | 44 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |