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The differences between digital program managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a marketing program manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Digital Program Manager | Marketing Program Manager | |
| Yearly salary | $100,853 | $86,807 |
| Hourly rate | $48.49 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,134 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Digital program managers and marketing program managers have different pay scales, as shown below.
| Digital Program Manager | Marketing Program Manager | |
| Average salary | $100,853 | $86,807 |
| Salary range | Between $71,000 And $142,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a digital program manager and a marketing program manager in terms of educational background:
| Digital Program Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital program managers' and marketing program managers' demographics:
| Digital Program Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |