Post job

Digital program manager vs program manager

The differences between digital program managers and program managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $96,084 average annual salary of a program manager.

The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a program manager are project management, program management, and oversight.

Digital program manager vs program manager overview

Digital Program ManagerProgram Manager
Yearly salary$100,853$96,084
Hourly rate$48.49$46.19
Growth rate10%12%
Number of jobs144,134197,556
Job satisfaction-5
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 66%
Average age3947
Years of experience10-

What does a digital program manager do?

Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.

What does a program manager do?

A program manager is responsible for monitoring the project's progress, improving and developing new strategies, and coordinate various projects across the organization to ensure the success of the business objective. Program managers also manage the program's expenses, ensuring that the projects adhere to the budget goals without compromising the quality and accuracy of the result. A program manager should regularly connect with the different teams of every project under the program to keep track of the processes and procedures for the timely delivery of the product.

Digital program manager vs program manager salary

Digital program managers and program managers have different pay scales, as shown below.

Digital Program ManagerProgram Manager
Average salary$100,853$96,084
Salary rangeBetween $71,000 And $142,000Between $65,000 And $141,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between digital program manager and program manager education

There are a few differences between a digital program manager and a program manager in terms of educational background:

Digital Program ManagerProgram Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Digital program manager vs program manager demographics

Here are the differences between digital program managers' and program managers' demographics:

Digital Program ManagerProgram Manager
Average age3947
Gender ratioMale, 62.2% Female, 37.8%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.6% Unknown, 4.7% Hispanic or Latino, 12.7% Asian, 8.9% White, 65.5% American Indian and Alaska Native, 0.7%
LGBT Percentage10%10%

Differences between digital program manager and program manager duties and responsibilities

Digital program manager example responsibilities.

  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
  • Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
  • Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
  • Generate complete SEO/analytic reports identifying specific aggregates, require metrics and investigate reporting discrepancies with JIRA as required.
  • Task with the ongoing improvement and optimization of these e-commerce capabilities.

Program manager example responsibilities.

  • Lead managed services provider engagement of onshore and offshore interactive development and QA for pharmaceutical marketing department.
  • Lead multiple team workshops and initiate RFP proposals.
  • Manage the work process across projects as per PMI standards.
  • Develop, manage, and oversee EMBA study abroad in-residencies to Asia.
  • Manage content updates for all salesforce marketing materials, print and digital.
  • Manage the service level expectations with client agencies by monitoring and assessment establish KPIs, agreements and contracts.
  • Show more

Digital program manager vs program manager skills

Common digital program manager skills
  • Digital Transformation, 19%
  • Digital Marketing, 15%
  • Project Management, 13%
  • Program Management, 9%
  • Digital Content, 3%
  • KPIs, 3%
Common program manager skills
  • Project Management, 11%
  • Program Management, 11%
  • Oversight, 6%
  • Customer Service, 4%
  • Infrastructure, 3%
  • Excellent Organizational, 3%

Browse executive management jobs