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The differences between digital program managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a social media manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Program Manager | Social Media Manager | |
| Yearly salary | $100,853 | $70,287 |
| Hourly rate | $48.49 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 144,134 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital program managers and social media managers have different pay scales, as shown below.
| Digital Program Manager | Social Media Manager | |
| Average salary | $100,853 | $70,287 |
| Salary range | Between $71,000 And $142,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a digital program manager and a social media manager in terms of educational background:
| Digital Program Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital program managers' and social media managers' demographics:
| Digital Program Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |