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Digital sales manager vs commercial sales manager

The differences between digital sales managers and commercial sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a commercial sales manager. Additionally, a digital sales manager has an average salary of $100,339, which is higher than the $90,126 average annual salary of a commercial sales manager.

The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a commercial sales manager are customer service, sales targets, and CRM.

Digital sales manager vs commercial sales manager overview

Digital Sales ManagerCommercial Sales Manager
Yearly salary$100,339$90,126
Hourly rate$48.24$43.33
Growth rate5%5%
Number of jobs122,975144,012
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 52%
Average age4646
Years of experience88

What does a digital sales manager do?

Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.

What does a commercial sales manager do?

Commercial sales managers have various duties and responsibilities. These include managing marketing campaigns via phone, direct mail, and the internet, supervising the sales executive teams to develop and maintaining good relations with healthcare professionals, and managing client relationships and identifying opportunities for new business. Additional duties include evaluating supply chain and logistics infrastructure, negotiating contract terms, and bidding on new projects. Commercial sales managers are also responsible for overseeing the company's business growth, identifying areas that can be developed, and generating quotes for prospective customers.

Digital sales manager vs commercial sales manager salary

Digital sales managers and commercial sales managers have different pay scales, as shown below.

Digital Sales ManagerCommercial Sales Manager
Average salary$100,339$90,126
Salary rangeBetween $62,000 And $162,000Between $56,000 And $142,000
Highest paying City-Newark, CA
Highest paying state-Pennsylvania
Best paying company-Microsoft
Best paying industry-Manufacturing

Differences between digital sales manager and commercial sales manager education

There are a few differences between a digital sales manager and a commercial sales manager in terms of educational background:

Digital Sales ManagerCommercial Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Digital sales manager vs commercial sales manager demographics

Here are the differences between digital sales managers' and commercial sales managers' demographics:

Digital Sales ManagerCommercial Sales Manager
Average age4646
Gender ratioMale, 66.9% Female, 33.1%Male, 83.4% Female, 16.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between digital sales manager and commercial sales manager duties and responsibilities

Digital sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
  • Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
  • Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Commercial sales manager example responsibilities.

  • Lead efforts on the renewable energy, energy efficiency and GHG goals & KPI's.
  • Manage the commercial agreements between Rolls-Royce and their customers (airline owners and/or operators) in the Americas region.
  • Analyze and manage export-import logistics for select Chilean products import to Spain.
  • Manage a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
  • Produce accurate KPI reports for strategic and tactical decision making.
  • Experience in apply, commercial and residential HVAC products and installation accessories.
  • Show more

Digital sales manager vs commercial sales manager skills

Common digital sales manager skills
  • Digital Marketing, 14%
  • Customer Service, 8%
  • Account Executives, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Business Development, 5%
Common commercial sales manager skills
  • Customer Service, 59%
  • Sales Targets, 36%
  • CRM, 1%
  • Customer Satisfaction, 0%
  • Product Knowledge, 0%
  • Work Ethic, 0%

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