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The differences between digital sales managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a digital sales manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $100,339 average annual salary of a digital sales manager.
The top three skills for a digital sales manager include digital marketing, customer service and account executives. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Digital Sales Manager | General Sales Manager | |
| Yearly salary | $100,339 | $118,744 |
| Hourly rate | $48.24 | $57.09 |
| Growth rate | 5% | 5% |
| Number of jobs | 122,975 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Digital Sales Managers oversee the sales performance of company products in a digital platform. They often work with digital marketers to create campaigns that will appeal to the target market. They analyze the sales performance of company products and assess areas that need improvement. They would then recommend ways to address these challenge areas to ensure better performance in the future. Digital Sales Managers should be familiar with the current industry and economic trends that may affect their target market's buying behavior.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Digital sales managers and general sales managers have different pay scales, as shown below.
| Digital Sales Manager | General Sales Manager | |
| Average salary | $100,339 | $118,744 |
| Salary range | Between $62,000 And $162,000 | Between $71,000 And $196,000 |
| Highest paying City | - | Westport, CT |
| Highest paying state | - | Maine |
| Best paying company | - | Meta |
| Best paying industry | - | Professional |
There are a few differences between a digital sales manager and a general sales manager in terms of educational background:
| Digital Sales Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between digital sales managers' and general sales managers' demographics:
| Digital Sales Manager | General Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |