Director, global marketing communications vs assistant marketing director

The differences between directors, global marketing communications and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and an assistant marketing director. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director, global marketing communications vs assistant marketing director overview

	Director, Global Marketing Communications	Assistant Marketing Director
Yearly salary	$120,551	$55,415
Hourly rate	$57.96	$26.64
Growth rate	10%	10%
Number of jobs	107,853	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director, global marketing communications vs assistant marketing director salary

Directors, global marketing communications and assistant marketing directors have different pay scales, as shown below.

	Director, Global Marketing Communications	Assistant Marketing Director
Average salary	$120,551	$55,415
Salary range	Between $90,000 And $160,000	Between $35,000 And $86,000
Highest paying City	Olympia, WA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	PVH	Moody's
Best paying industry	Professional	-

Differences between director, global marketing communications and assistant marketing director education

There are a few differences between a director, global marketing communications and an assistant marketing director in terms of educational background:

	Director, Global Marketing Communications	Assistant Marketing Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs assistant marketing director demographics

Here are the differences between directors, global marketing communications' and assistant marketing directors' demographics:

	Director, Global Marketing Communications	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and assistant marketing director duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director, global marketing communications vs assistant marketing director skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Assistant Marketing Director

Updated January 8, 2025

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