Director, global marketing communications vs marketing communications manager

The differences between directors, global marketing communications and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing communications manager. Additionally, a director, global marketing communications has an average salary of $120,551, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Director, global marketing communications vs marketing communications manager overview

	Director, Global Marketing Communications	Marketing Communications Manager
Yearly salary	$120,551	$84,146
Hourly rate	$57.96	$40.45
Growth rate	10%	10%
Number of jobs	107,853	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a director, global marketing communications do?

A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Director, global marketing communications vs marketing communications manager salary

Directors, global marketing communications and marketing communications managers have different pay scales, as shown below.

	Director, Global Marketing Communications	Marketing Communications Manager
Average salary	$120,551	$84,146
Salary range	Between $90,000 And $160,000	Between $60,000 And $117,000
Highest paying City	Olympia, WA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	PVH	Boston Consulting Group
Best paying industry	Professional	Finance

Differences between director, global marketing communications and marketing communications manager education

There are a few differences between a director, global marketing communications and a marketing communications manager in terms of educational background:

	Director, Global Marketing Communications	Marketing Communications Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	University of Georgia	University of Georgia

Director, global marketing communications vs marketing communications manager demographics

Here are the differences between directors, global marketing communications' and marketing communications managers' demographics:

	Director, Global Marketing Communications	Marketing Communications Manager
Average age	39	39
Gender ratio	Male, 52.4% Female, 47.6%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, global marketing communications and marketing communications manager duties and responsibilities

Director, global marketing communications example responsibilities.

Develop and manage a monthly calendar of content for Facebook.
Direct marketing operations in twelve Asia/Pacific subsidiaries in achieving sales of $100 million and operating earnings of $20 million.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Increase use of video and SEO and SEM as well as web advertising.
Create a closed-loop reporting process to measure campaign ROI.
Improve company web presence and optimize rankings through SEO program, which are subsequently implement in France.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Director, global marketing communications vs marketing communications manager skills

Common director, global marketing communications skills

Digital Marketing, 13%
SEO, 13%
CRM, 11%
Content Marketing, 10%
SEM, 10%
B2B Marketing, 9%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Director, Global Marketing Communications
Director, Global Marketing Communications vs Marketing Communications Manager

Updated January 8, 2025

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