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The differences between directors, global marketing communications and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, global marketing communications and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $120,551 average annual salary of a director, global marketing communications.
The top three skills for a director, global marketing communications include digital marketing, SEO and CRM. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director, Global Marketing Communications | Marketing Vice President | |
| Yearly salary | $120,551 | $177,188 |
| Hourly rate | $57.96 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,853 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of global marketing communications is responsible for managing the company's global relations and operations by implementing efficient marketing strategies for brand promotions locally and internationally. Directors of global marketing communications conduct data and statistical analysis from market trends to identify business opportunities that would enhance the company's brand image and generate more revenue resources. They also establish client relations and negotiate contracts with the suppliers and vendors that meet the quality standards and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors, global marketing communications and marketing vice presidents have different pay scales, as shown below.
| Director, Global Marketing Communications | Marketing Vice President | |
| Average salary | $120,551 | $177,188 |
| Salary range | Between $90,000 And $160,000 | Between $121,000 And $258,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Rhode Island | Oregon |
| Best paying company | PVH | Coty |
| Best paying industry | Professional | Retail |
There are a few differences between a director, global marketing communications and a marketing vice president in terms of educational background:
| Director, Global Marketing Communications | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, global marketing communications' and marketing vice presidents' demographics:
| Director, Global Marketing Communications | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.4% Female, 47.6% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |