Director, marketing and creative services vs marketing strategist

The differences between directors, marketing and creative services and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing and creative services and a marketing strategist. Additionally, a director, marketing and creative services has an average salary of $94,433, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director, marketing and creative services include marketing campaigns, digital marketing and video production. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director, marketing and creative services vs marketing strategist overview

	Director, Marketing And Creative Services	Marketing Strategist
Yearly salary	$94,433	$80,033
Hourly rate	$45.40	$38.48
Growth rate	10%	10%
Number of jobs	142,883	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Director, marketing and creative services vs marketing strategist salary

Directors, marketing and creative services and marketing strategists have different pay scales, as shown below.

	Director, Marketing And Creative Services	Marketing Strategist
Average salary	$94,433	$80,033
Salary range	Between $68,000 And $130,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between director, marketing and creative services and marketing strategist education

There are a few differences between a director, marketing and creative services and a marketing strategist in terms of educational background:

	Director, Marketing And Creative Services	Marketing Strategist
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 79%
Most common major	Graphic Design	Marketing
Most common college	University of Wisconsin - Madison	University of Georgia

Director, marketing and creative services vs marketing strategist demographics

Here are the differences between directors, marketing and creative services' and marketing strategists' demographics:

	Director, Marketing And Creative Services	Marketing Strategist
Average age	39	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing and creative services and marketing strategist duties and responsibilities

Director, marketing and creative services example responsibilities.

Manage sensitive digital and print archives of value historic and current photography.
Run weekly status meetings with SEO consultants on website goals.
Direct company s online marketing - email, SEO, site assets for clients including content creation.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop and implement various B2B/B2C digital and off-line programs to improve new business applications.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director, marketing and creative services vs marketing strategist skills

Common director, marketing and creative services skills

Marketing Campaigns, 11%
Digital Marketing, 10%
Video Production, 10%
Creative Direction, 6%
Graphic Design, 6%
Email Campaigns, 5%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director, Marketing And Creative Services
Director, Marketing And Creative Services vs Marketing Strategist

Updated January 8, 2025

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