Director, membership marketing vs director of communications and marketing

The differences between directors, membership marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director, membership marketing vs director of communications and marketing overview

	Director, Membership Marketing	Director Of Communications And Marketing
Yearly salary	$73,900	$87,324
Hourly rate	$35.53	$41.98
Growth rate	10%	10%
Number of jobs	92,788	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs director of communications and marketing salary

Directors, membership marketing and directors of communications and marketing have different pay scales, as shown below.

	Director, Membership Marketing	Director Of Communications And Marketing
Average salary	$73,900	$87,324
Salary range	Between $43,000 And $124,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between director, membership marketing and director of communications and marketing education

There are a few differences between a director, membership marketing and a director of communications and marketing in terms of educational background:

	Director, Membership Marketing	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs director of communications and marketing demographics

Here are the differences between directors, membership marketing' and directors of communications and marketing' demographics:

	Director, Membership Marketing	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and director of communications and marketing duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director, membership marketing vs director of communications and marketing skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director, Membership Marketing
Director, Membership Marketing vs Director Of Communications And Marketing

Updated January 8, 2025

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