Director, membership marketing vs director, product marketing

The differences between directors, membership marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, membership marketing vs director, product marketing overview

	Director, Membership Marketing	Director, Product Marketing
Yearly salary	$73,900	$141,699
Hourly rate	$35.53	$68.12
Growth rate	10%	10%
Number of jobs	92,788	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs director, product marketing salary

Directors, membership marketing and directors, product marketing have different pay scales, as shown below.

	Director, Membership Marketing	Director, Product Marketing
Average salary	$73,900	$141,699
Salary range	Between $43,000 And $124,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, membership marketing and director, product marketing education

There are a few differences between a director, membership marketing and a director, product marketing in terms of educational background:

	Director, Membership Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs director, product marketing demographics

Here are the differences between directors, membership marketing' and directors, product marketing' demographics:

	Director, Membership Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and director, product marketing duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, membership marketing vs director, product marketing skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Membership Marketing
Director, Membership Marketing vs Director, Product Marketing

Updated January 8, 2025

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