Director, membership marketing vs marketing director

The differences between directors, membership marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, membership marketing vs marketing director overview

	Director, Membership Marketing	Marketing Director
Yearly salary	$73,900	$114,906
Hourly rate	$35.53	$55.24
Growth rate	10%	10%
Number of jobs	92,788	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs marketing director salary

Directors, membership marketing and marketing directors have different pay scales, as shown below.

	Director, Membership Marketing	Marketing Director
Average salary	$73,900	$114,906
Salary range	Between $43,000 And $124,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director, membership marketing and marketing director education

There are a few differences between a director, membership marketing and a marketing director in terms of educational background:

	Director, Membership Marketing	Marketing Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs marketing director demographics

Here are the differences between directors, membership marketing' and marketing directors' demographics:

	Director, Membership Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and marketing director duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director, membership marketing vs marketing director skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director, Membership Marketing
Director, Membership Marketing vs Marketing Director

Updated January 8, 2025

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