Director, membership marketing vs marketing lead

The differences between directors, membership marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director, membership marketing vs marketing lead overview

	Director, Membership Marketing	Marketing Lead
Yearly salary	$73,900	$104,664
Hourly rate	$35.53	$50.32
Growth rate	10%	10%
Number of jobs	92,788	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs marketing lead salary

Directors, membership marketing and marketing leads have different pay scales, as shown below.

	Director, Membership Marketing	Marketing Lead
Average salary	$73,900	$104,664
Salary range	Between $43,000 And $124,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, membership marketing and marketing lead education

There are a few differences between a director, membership marketing and a marketing lead in terms of educational background:

	Director, Membership Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs marketing lead demographics

Here are the differences between directors, membership marketing' and marketing leads' demographics:

	Director, Membership Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and marketing lead duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director, membership marketing vs marketing lead skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Executive Management Industry
Director, Membership Marketing
Director, Membership Marketing vs Marketing Lead

Updated January 8, 2025

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