Director, membership marketing vs marketing manager

The differences between directors, membership marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director, membership marketing vs marketing manager overview

	Director, Membership Marketing	Marketing Manager
Yearly salary	$73,900	$104,550
Hourly rate	$35.53	$50.26
Growth rate	10%	10%
Number of jobs	92,788	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs marketing manager salary

Directors, membership marketing and marketing managers have different pay scales, as shown below.

	Director, Membership Marketing	Marketing Manager
Average salary	$73,900	$104,550
Salary range	Between $43,000 And $124,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director, membership marketing and marketing manager education

There are a few differences between a director, membership marketing and a marketing manager in terms of educational background:

	Director, Membership Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs marketing manager demographics

Here are the differences between directors, membership marketing' and marketing managers' demographics:

	Director, Membership Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and marketing manager duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director, membership marketing vs marketing manager skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director, Membership Marketing
Director, Membership Marketing vs Marketing Manager

Updated January 8, 2025

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