Director, membership marketing vs planning director

The differences between directors, membership marketing and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a planning director are project management, financial analysis, and business planning.

Director, membership marketing vs planning director overview

	Director, Membership Marketing	Planning Director
Yearly salary	$73,900	$131,978
Hourly rate	$35.53	$63.45
Growth rate	10%	10%
Number of jobs	92,788	51,861
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs planning director salary

Directors, membership marketing and planning directors have different pay scales, as shown below.

	Director, Membership Marketing	Planning Director
Average salary	$73,900	$131,978
Salary range	Between $43,000 And $124,000	Between $90,000 And $192,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Exelixis
Best paying industry	-	Professional

Differences between director, membership marketing and planning director education

There are a few differences between a director, membership marketing and a planning director in terms of educational background:

	Director, Membership Marketing	Planning Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs planning director demographics

Here are the differences between directors, membership marketing' and planning directors' demographics:

	Director, Membership Marketing	Planning Director
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 66.7% Female, 33.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and planning director duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Planning director example responsibilities.

Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
Utilize ETO software for assessment and tracking.
Implement new CRM - ClientBase, investigate alternate consortium relationships.

Director, membership marketing vs planning director skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common planning director skills

Project Management, 14%
Financial Analysis, 7%
Business Planning, 6%
Data Analysis, 5%
Customer Service, 5%
Planning Process, 5%

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Director, Membership Marketing
Director, Membership Marketing vs Planning Director

Updated January 8, 2025

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