Director, membership marketing vs senior director of marketing

The differences between directors, membership marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, membership marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $73,900 average annual salary of a director, membership marketing.

The top three skills for a director, membership marketing include website content, membership sales and customer service. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, membership marketing vs senior director of marketing overview

	Director, Membership Marketing	Senior Director Of Marketing
Yearly salary	$73,900	$159,916
Hourly rate	$35.53	$76.88
Growth rate	10%	10%
Number of jobs	92,788	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, membership marketing vs senior director of marketing salary

Directors, membership marketing and senior directors of marketing have different pay scales, as shown below.

	Director, Membership Marketing	Senior Director Of Marketing
Average salary	$73,900	$159,916
Salary range	Between $43,000 And $124,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director, membership marketing and senior director of marketing education

There are a few differences between a director, membership marketing and a senior director of marketing in terms of educational background:

	Director, Membership Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, membership marketing vs senior director of marketing demographics

Here are the differences between directors, membership marketing' and senior directors of marketing' demographics:

	Director, Membership Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 29.6% Female, 70.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, membership marketing and senior director of marketing duties and responsibilities

Director, membership marketing example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Examine effectiveness of boost Facebook posts and purchase advertisements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop SaaS application for tracking sponsorship impact against corporate objectives.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, membership marketing vs senior director of marketing skills

Common director, membership marketing skills

Website Content, 13%
Membership Sales, 8%
Customer Service, 8%
Membership Development, 6%
Press Releases, 4%
Member Events, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Membership Marketing
Director, Membership Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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