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Director of analytics vs director of communications and marketing

The differences between directors of analytics and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a director of communications and marketing. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of analytics vs director of communications and marketing overview

Director Of AnalyticsDirector Of Communications And Marketing
Yearly salary$132,520$87,324
Hourly rate$63.71$41.98
Growth rate10%10%
Number of jobs45,046109,600
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of analytics vs director of communications and marketing salary

Directors of analytics and directors of communications and marketing have different pay scales, as shown below.

Director Of AnalyticsDirector Of Communications And Marketing
Average salary$132,520$87,324
Salary rangeBetween $91,000 And $191,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyMetaPaul Hastings
Best paying industryPharmaceuticalProfessional

Differences between director of analytics and director of communications and marketing education

There are a few differences between a director of analytics and a director of communications and marketing in terms of educational background:

Director Of AnalyticsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of analytics vs director of communications and marketing demographics

Here are the differences between directors of analytics' and directors of communications and marketing' demographics:

Director Of AnalyticsDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of analytics and director of communications and marketing duties and responsibilities

Director of analytics example responsibilities.

  • Lead development of new website; manage SEM planning and development of social media strategy.
  • Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
  • Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
  • Manage a/b and multivariate testing plans for site design and functionality enhancements.
  • Manage public relations firm and advertising activities for all DTC marketing initiatives.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of analytics vs director of communications and marketing skills

Common director of analytics skills
  • Data Analytics, 8%
  • Python, 7%
  • Tableau, 7%
  • Visualization, 6%
  • Digital Marketing, 5%
  • Healthcare, 5%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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