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The differences between directors of analytics and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a director of communications and marketing. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Analytics | Director Of Communications And Marketing | |
| Yearly salary | $132,520 | $87,324 |
| Hourly rate | $63.71 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 45,046 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of analytics and directors of communications and marketing have different pay scales, as shown below.
| Director Of Analytics | Director Of Communications And Marketing | |
| Average salary | $132,520 | $87,324 |
| Salary range | Between $91,000 And $191,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Meta | Paul Hastings |
| Best paying industry | Pharmaceutical | Professional |
There are a few differences between a director of analytics and a director of communications and marketing in terms of educational background:
| Director Of Analytics | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of analytics' and directors of communications and marketing' demographics:
| Director Of Analytics | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |