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Director of analytics vs director of marketing & development

The differences between directors of analytics and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a director of marketing & development. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of analytics vs director of marketing & development overview

Director Of AnalyticsDirector Of Marketing & Development
Yearly salary$132,520$98,174
Hourly rate$63.71$47.20
Growth rate10%10%
Number of jobs45,046151,893
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of analytics vs director of marketing & development salary

Directors of analytics and directors of marketing & development have different pay scales, as shown below.

Director Of AnalyticsDirector Of Marketing & Development
Average salary$132,520$98,174
Salary rangeBetween $91,000 And $191,000Between $59,000 And $162,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyMetaBaker McKenzie
Best paying industryPharmaceuticalFinance

Differences between director of analytics and director of marketing & development education

There are a few differences between a director of analytics and a director of marketing & development in terms of educational background:

Director Of AnalyticsDirector Of Marketing & Development
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of analytics vs director of marketing & development demographics

Here are the differences between directors of analytics' and directors of marketing & development' demographics:

Director Of AnalyticsDirector Of Marketing & Development
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of analytics and director of marketing & development duties and responsibilities

Director of analytics example responsibilities.

  • Lead development of new website; manage SEM planning and development of social media strategy.
  • Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
  • Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
  • Manage a/b and multivariate testing plans for site design and functionality enhancements.
  • Manage public relations firm and advertising activities for all DTC marketing initiatives.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of analytics vs director of marketing & development skills

Common director of analytics skills
  • Data Analytics, 8%
  • Python, 7%
  • Tableau, 7%
  • Visualization, 6%
  • Digital Marketing, 5%
  • Healthcare, 5%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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