Director of analytics vs marketing director

The differences between directors of analytics and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a marketing director. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of analytics vs marketing director overview

	Director Of Analytics	Marketing Director
Yearly salary	$132,520	$114,906
Hourly rate	$63.71	$55.24
Growth rate	10%	10%
Number of jobs	45,046	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of analytics vs marketing director salary

Directors of analytics and marketing directors have different pay scales, as shown below.

	Director Of Analytics	Marketing Director
Average salary	$132,520	$114,906
Salary range	Between $91,000 And $191,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Brookfield Properties
Best paying industry	Pharmaceutical	Manufacturing

Differences between director of analytics and marketing director education

There are a few differences between a director of analytics and a marketing director in terms of educational background:

	Director Of Analytics	Marketing Director
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of analytics vs marketing director demographics

Here are the differences between directors of analytics' and marketing directors' demographics:

	Director Of Analytics	Marketing Director
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of analytics and marketing director duties and responsibilities

Director of analytics example responsibilities.

Lead development of new website; manage SEM planning and development of social media strategy.
Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
Manage a/b and multivariate testing plans for site design and functionality enhancements.
Manage public relations firm and advertising activities for all DTC marketing initiatives.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of analytics vs marketing director skills

Common director of analytics skills

Data Analytics, 8%
Python, 7%
Tableau, 7%
Visualization, 6%
Digital Marketing, 5%
Healthcare, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Analytics
Director Of Analytics vs Marketing Director

Updated January 8, 2025

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