Post job

Director of analytics vs reporter

The differences between directors of analytics and reporters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of analytics, becoming a reporter takes usually requires 1-2 years. Additionally, a director of analytics has an average salary of $132,520, which is higher than the $46,667 average annual salary of a reporter.

The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a reporter are news stories, digital marketing, and facebook.

Director of analytics vs reporter overview

Director Of AnalyticsReporter
Yearly salary$132,520$46,667
Hourly rate$63.71$22.44
Growth rate10%-10%
Number of jobs45,04611,179
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Average age3940
Years of experience102

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

What does a reporter do?

In journalism, a reporter is responsible for relaying truthful and reliable information to the public audience through various mediums such as print and media. A reporter must ensure to gather necessary and factual data that are supported by interviews and comments of those involved, remain unbiased in all aspects, produce a concise and comprehensive informational material within an allotted time, and efficiently coordinate with every staff. Furthermore, a reporter must remain professional at all times and adhere to the policies and regulations set by the company or network.

Director of analytics vs reporter salary

Directors of analytics and reporters have different pay scales, as shown below.

Director Of AnalyticsReporter
Average salary$132,520$46,667
Salary rangeBetween $91,000 And $191,000Between $29,000 And $73,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companyMetaCiti
Best paying industryPharmaceuticalMedia

Differences between director of analytics and reporter education

There are a few differences between a director of analytics and a reporter in terms of educational background:

Director Of AnalyticsReporter
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 81%
Most common majorBusinessJournalism
Most common collegeUniversity of GeorgiaMassachusetts Institute of Technology

Director of analytics vs reporter demographics

Here are the differences between directors of analytics' and reporters' demographics:

Director Of AnalyticsReporter
Average age3940
Gender ratioMale, 75.9% Female, 24.1%Male, 44.8% Female, 55.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.4% Unknown, 4.4% Hispanic or Latino, 12.7% Asian, 9.7% White, 66.5% American Indian and Alaska Native, 0.3%
LGBT Percentage10%10%

Differences between director of analytics and reporter duties and responsibilities

Director of analytics example responsibilities.

  • Lead development of new website; manage SEM planning and development of social media strategy.
  • Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
  • Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
  • Manage a/b and multivariate testing plans for site design and functionality enhancements.
  • Manage public relations firm and advertising activities for all DTC marketing initiatives.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Show more

Reporter example responsibilities.

  • Report to managing editor as member of editorial staff, contribute to newspaper editorials.
  • Edit and revise press releases and submissions; proofread large amount of copy.
  • Use social media (i.e Twitter, Facebook) to relay 'trouble-spots' to local drivers.
  • Cover NFL, MLB, NBA, NASCAR and general sports news events for as Dallas-based free-lance reporter.
  • Report and write for metro, arts, lifestyle, real estate, and regional sections of major daily newspaper.
  • Cover local government, environmental issues and write features in addition to photography and pagination for twice-weekly newspaper.
  • Show more

Director of analytics vs reporter skills

Common director of analytics skills
  • Data Analytics, 8%
  • Python, 7%
  • Tableau, 7%
  • Visualization, 6%
  • Digital Marketing, 5%
  • Healthcare, 5%
Common reporter skills
  • News Stories, 12%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 6%
  • Photography, 5%
  • Feature Stories, 4%

Browse executive management jobs